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  1. Home
  2. Home Improvement/Maintenance Services
  3. Gotcha Covered
Gotcha Covered logo
Home Improvement/Maintenance Services · Window Treatments

Gotcha Covered- Fragmented industry – the largest retailer has 3% market share, and the rest is mostly small, independent dealers that lack buying power, marketing sophistication or technology - Simple business requires no design experience - Lifestyle business, 9 to 5 with flexibility for work/life balance - Regardless of the economy, windows always need to be covered - Low startup cost – high income potential - Cash flow friendly with no inventory or aging receivables (customers pay before ordering) - High Gross Margins on Sales Contracts (Over 50%) - High Sales Contracts Average Amounts ($4,000+) - High Appointment Closing Ratios (Over 50%) - High Customer Referral Rate - Large Marketing Territories - Flat-fee Royalty with low initial investment - Excellent franchise owner validation

Home-BasedVetFranSBA Approved
Total Investment

$112K - $196K

Franchise Fee

$70K

Royalty

Flat-fee structure - See Details

Ad Fund

—

Term

—

Open Units

—

Overview

About Gotcha Covered

- Fragmented industry – the largest retailer has 3% market share, and the rest is mostly small, independent dealers that lack buying power, marketing sophistication or technology - Simple business requires no design experience - Lifestyle business, 9 to 5 with flexibility for work/life balance - Regardless of the economy, windows always need to be covered - Low startup cost – high income potential - Cash flow friendly with no inventory or aging receivables (customers pay before ordering) - High Gross Margins on Sales Contracts (Over 50%) - High Sales Contracts Average Amounts ($4,000+) - High Appointment Closing Ratios (Over 50%) - High Customer Referral Rate - Large Marketing Territories - Flat-fee Royalty with low initial investment - Excellent franchise owner validation

Gotcha Covered provides complete, full-service, custom window treatments to residential and commercial properties throughout North America. Our comprehensive suite of products includes blinds, shutters, shades, drapes, and curtains — along with complementary decor & accessories, motorization, and connected home systems including Alexa and Google Home. Commercially, we have serviced hotels, restaurants, hospitals, and retail stores including Verizon Wireless and Chipotle. Nearly 30 years ago, our founders developed software to streamline the sales process for window treatments. Since then, we have continued to grow, evolve, hit significant milestones, and win awards. 2009: Started franchising as Gotcha Covered 2015: Launched proprietary franchise management software 2016: Aggregated online rating of 4.9/5 stars; maintained ever since 2019: Surpassed $25 million in annual sales; surpassed 100 franchise locations 2020: Ranked as a Top 500 Franchise by Entrepreneur magazine for the first time 2021: Surpassed $50 million in annual sales; acquired by Five Star Franchising 2022: Sold a record number of franchises and won a record number of 10 industry awards 2023: Surpassed 150 franchise locations open

Who it fits

Ideal candidate

High-energy, friendly personalityHard working and self-motivatedDesire to work with peopleSales and marketing experience is a bonus
The fine print

FDD facts

Initial franchise fee$70K
RoyaltyFlat-fee structure - See Details
Total investment$112K - $196K
Liquid capital required$90K
Net worth requirement$250K
Year founded2001
Year began franchising2009
Business modelBoth
Owner-operator required (Year 1)Yes
Reported figures from public FDD disclosures and franchisor websites. Verify with the official FDD before signing.
Footprint

Territory overview

AvailableDistrict of Columbia, California, New Jersey, Wisconsin, Utah, Missouri, Alaska, Pennsylvania, Nevada, Minnesota, Massachusetts, Colorado, North Carolina, Kentucky, New York, Michigan, Arizona, Washington, Virginia, Indiana, Alabama, Arkansas, Connecticut, Delaware, Georgia, Hawaii, Idaho, Illinois, Iowa, Kansas, Louisiana, Maine, Maryland, Mississippi, Montana, Nebraska, New Hampshire, New Mexico, North Dakota, Ohio, Oklahoma, Rhode Island, South Dakota, Tennessee, Texas, Vermont, West Virginia, Wyoming
UnavailableFlorida, South Carolina, Oregon
LegendAvailableLimitedUnavailable
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Quick facts
Founded
2001
Franchising since
2009
Brand family
Five Star Franchising
Model
Both
Liquid capital
$90K min
Net worth
$250K min
Owner-op required?
Yes
Side-by-side

See how Gotcha Covered stacks against another brand on every Item 19 number.

Data verified 2026
Sourced from public FDD filings & franchisor disclosures.
Visit official website →