Icebox Cryotherapy- Alternative Healthcare represents a fast-growing market opportunity with anticipated revenue of $22 billion in 2022. - The U.S. market for wellness reached $639 billion in 2020 and is growing at double the rate of the tourism industry and surpassing all other sectors in the Health & Wellness industry. - Icebox represents both markets and is poised for significant growth.

- Alternative Healthcare represents a fast-growing market opportunity with anticipated revenue of $22 billion in 2022. - The U.S. market for wellness reached $639 billion in 2020 and is growing at double the rate of the tourism industry and surpassing all other sectors in the Health & Wellness industry. - Icebox represents both markets and is poised for significant growth.

Icebox Studios is a premier cryotherapy studio that specializes in athletic recovery, health and wellness, and beauty. Something special happens in this modern and customer-centric space that makes its guests want to come back and experience Icebox again and again! As the leading provider of non-invasive cold therapy, Icebox was also the first to market in this self-help, feel-good business concept. A brand focused on providing simplified treatments in an efficient but luxurious way, guests are sure to experience “the best three minutes of their day!” Everything from the curated music, specialty teas, and plush robes, to the relaxed, gender-neutral environment, is intentionally designed to connect with Icebox’s broad customer base. Guests can enjoy a service in 12 minutes, fitting conveniently into even the busiest schedule. Icebox is membership-based, accounting for 50% of its total business. In 2022, Icebox launched the first-ever beauty program that has the same recurring monthly income for Franchisees. Icebox began franchising in November 2018 and currently has over 30 franchise locations sold.