About Superior Fence & Rail
- First mover advantage, the only fence franchise concept in the US – competition is mom & pop - Strong AUVs – Franchisees averaging over $2.9M in gross revenue - The First Fence Installation Franchise – Zero Major Competitors: Established franchise system in a fragmented industry, exceptional leadership team and Franchisee validation - Strongest Purchasing Power in the Industry + In-House Fence Fabrication: 20-30% savings on materials, supply chain control, higher margins and simplified inventory of proprietary products - Sophisticated Operational Systems Designed to Make Franchisee’s Job Easy: Proprietary technology solution, business model diversification proven to scale - Franchisor Marketing Efforts Drive Leads: Digital marketing management paid by Zor in year one, commitment to reputation management and on-going Franchisee support - ROI Potential Unlike Any Other Service-Based Franchise Opportunity: Minimal investment, Franchisees averaging over $2.9M gross revenue
Superior Fence & Rail is the first and largest fence installation franchise in the United States. With over 120 physical locations, hundreds of employees, and millions of feet of fence installed each year, Superior Fence & Rail is already one of the most recognizable fence brands in the industry. With proprietary technology that tracks potential clients from their initial contact with Superior, to estimates and installations, the Superior Fence & Rail opportunity can get franchisees off the ground running quickly. The Superior Fence & Rail business model includes: - **Aggressive buying power with national vendors** We buy millions of pounds of fencing material each year for 20-30% cheaper than competitors. - **Increased margins through vinyl fence fabrication capability** Franchisees take control of their supply chain, buy generic and customize in-house, which simplifies inventory. They have the ability to turn 8 SKUs into 100s of product options. - **Proprietary Technology** Superior uses an all-in-one technology solution that allows for easier business management. - Fence mapping and design software, automated ordering system, and execution plan for the installation crew - Proven franchise model resulting in unprecedented franchisee financials - Superior Fence & Rail is a key member of the Empower Brands Family! Having started franchising in July 2017, Superior Fence & Rail is now servicing close to 50 markets in over 15 states. Superior’s system sales continued to grow rapidly throughout 2021 despite the COVID-19 pandemic. As Americans hunkered down at home, they increased investments in home improvement and Superior is well-positioned to take advantage of increased demand. Superior Fence & Rail is backed by the resources and management depth of Outdoor Living Brands™, a successful exterior home services, multi-branded franchisor that has successfully scaled several home services franchise brands, including Mosquito Squad®, Outdoor Lighting Perspectives®, Archadeck® Outdoor Living, and Conserva Irrigation® to over 500 franchisees that have produced over $1 billion in retail sales.
Ideal candidate
FDD facts
| Initial franchise fee | $60K |
| Royalty | 6% to 4% - declining tiered royalty rate based upon gross sales targets |
| Total investment | $134K - $275K |
| Liquid capital required | $50K |
| Net worth requirement | $250K |
| Year founded | 2001 |
| Year began franchising | 2017 |
| Owner-operator required (Year 1) | No |
