How Diesel Barbershop describes this franchise
- "Amazon Proof" - Highly scalable - Recurring revenue- haircuts are typically needed every 4-6 weeks - Multiple revenue streams-Services and products
Diesel Barbershops are the 21st Century version of the corner barbershop. We are passionate about providing clients a relaxing experience, a place they can be themselves, receive a top of the line men’s grooming service, all while enjoying a refreshing beverage. Plus, at every location, clients can watch their favorite sports on TV or relive their childhood on one of our classic arcade games. Diesel customers are looking for a place where they can relax and maybe drink a beer while getting a haircut, shave, or any one of Diesel's services. Free from the drama that sometimes comes with beauty salons or the cheap, quick service hair-care chains. They are also looking for a more masculine atmosphere where they’re free to talk about sports or whatever their interests are with their Barber or other customers. In fact, customers sometimes linger after their hair cut to finish their beer or try to set a high score on Donkey Kong
Ideal candidate
FDD facts
| Initial franchise fee | $45K |
| Royalty | 7.5% |
| Total investment | $337K - $460K |
| Liquid capital required | $120K |
| Net worth requirement | $500K |
| Year founded | 2011 |
| Year began franchising | 2017 |
| Owner-operator required (Year 1) | Yes |
