About GrassRoots Turf
- Recurring Revenue: Our streamlined residual income and our monthly auto-pay program creates positive and consistent cash flow. - Multiple Streams of income; Turf Management, Liquid Aeration, Shrub Care, and Mosquito Control. - Industry leading innovation with body cams, auto-pay, and liquid aeration. - Customer Solutions Center with a live operator answering calls 24/7. The CSC handles all calls for sales and customer service while Partners are out making relationships with customers and providing superior service. - Continuous Training and support with 4 weeks of initial training, monthly trainings, and annual conference to provide everything needed to be successful.
GrassRoots is a Family operated company that started in 2002 with a vision to change things in the lawn care industry. Our focus is on excellent customer service and industry innovation, making us the BEST service company EVER! After working in the lawn care industry, at the age of 22, Josh Wise felt there was a need for improvement. In 2002, he set out to provide better customer service than existing businesses, and he started GrassRoots Tree and Turf Care, Inc. Josh was one of the first to implement a monthly billing program, and GrassRoots was the first company to record all their treatments with body cameras. In 2019, Josh took his family-owned business to the next level and began offering franchises across the United States. His goal was, and is, to change how people see the lawn care industry and provide clients with a sense of security in their choice of lawn care service. Josh is known for his fun personality and his care for people, and he enjoys traveling with his family.
Ideal candidate
FDD facts
| Initial franchise fee | $50K |
| Royalty | 6% |
| Total investment | $150K - $200K |
| Liquid capital required | $20K |
| Net worth requirement | $250K |
| Year founded | 2002 |
| Year began franchising | 2019 |
| Owner-operator required (Year 1) | Yes |
