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  1. Home
  2. Retail
  3. Learning Express Toys
Learning Express Toys logo
Retail · Children's Products

Learning Express Toys- Recession resistant market - Market size and growth - It's fun - Rock solid support in all areas of running a store - Mature, well tested business system

VetFranSBA Approved
Total Investment

$198K - $387K

Franchise Fee

$35K

Royalty

5%

Ad Fund

—

Term

—

Open Units

—

Overview

About Learning Express Toys

- Recession resistant market - Market size and growth - It's fun - Rock solid support in all areas of running a store - Mature, well tested business system

At Learning Express we pride ourselves on the quality and uniqueness of our toy selection - a mix of products that foster a love of learning through play. We focus on providing a fun and friendly shopping environment and a knowledgeable staff that can offer expert advice. We also strive to be an integral part of the communities where we are located. Participation in fundraising campaigns for schools and civic organizations make each of our stores a hub of activity and a cherished part of the neighborhood.

Who it fits

Ideal candidate

Few of our franchisees have any retail experience prior to joining the system. We can teach people the mechanics of operating a toy store. The ideal candidate needs to have a sincere enthusiasm for working with people and wanting to be part of the community. They need to have the energy and desire to run in-store events and activities and to market effectively in their area.
The fine print

FDD facts

Initial franchise fee$35K
Royalty5%
Total investment$198K - $387K
Liquid capital required$125K
Year founded1987
Year began franchising1990
Owner-operator required (Year 1)Yes
Reported figures from public FDD disclosures and franchisor websites. Verify with the official FDD before signing.
Footprint

Territory overview

AvailableCalifornia, South Carolina, Illinois, Florida, New Jersey, Montana, Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
UnavailableTexas
LegendAvailableLimitedUnavailable
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Quick facts
Founded
1987
Franchising since
1990
Liquid capital
$125K min
Owner-op required?
Yes
Side-by-side

See how Learning Express Toys stacks against another brand on every Item 19 number.

Data verified 2026
Sourced from public FDD filings & franchisor disclosures.
Visit official website →