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  1. Home
  2. Food & Beverage
  3. MOOYAH Burgers, Fries & Shakes
MOOYAH Burgers, Fries & Shakes logo
Food & Beverage · Quick Service Restaurant (QSR)

MOOYAH Burgers, Fries & Shakes- Expert Leadership Support: MOOYAH is guided by a growing and committed leadership team with decades of experience whose primary focus is on improving operations and support for our Franchise Owners. In addition to the 120 years of restaurant experience in our Executive team, our Chairman of the Board has been a Franchise Owner of multiple brands, so he truly understands the benefit of ongoing support. Our President travels throughout the year to meet one-on-one with each Franchise Owner to hear valuable feedback so that the support team can make improvements where possible. Our leadership team is always just a phone call away! - Community Philanthropy: While many better burger brands have a “city feel” and cater to urban residents, MOOYAH puts its roots in suburban communities, partnering with schools, churches, sports leagues, and other groups to ensure our restaurants are a welcoming environment for all. For example, our Madison, WI location is the go-to spot after Badger football games at the University of Wisconsin. They even offer their own Badger Burger, which has become a Guest favorite! - Lower Risk/Higher Reward: At MOOYAH, we have a streamlined kitchen with a core menu consisting of three main products: burgers, fries & shakes. That’s it! Our simple menu allows for lower build-out and food costs compared to many of our competitors. For example, BurgerFi, SmashBurger, and Sonic Burger’s initial investment costs range from almost $1 million to over $3.5 million! At MOOYAH, we understand that lower build-out costs mean faster ROIs, which is why our initial investment starts at $371,731, without restricting our ability to create high-quality, beautiful and innovative restaurants. Not to mention, the top 25% of our Franchise Owners average $1,531,182 annually. Cha-CHING! - Seriously Fun: At MOOYAH, we believe having high-quality food doesn’t require you to have a low-quality personality. We’re on a mission to make sure customers, Team Members, and Franchise Owners have the most fun ever!...and yet, we couldn’t be more serious about the food we serve. Put simply, we believe that making seriously good food doesn’t have to be such serious business.

Semi-AbsenteeAbsenteeVetFranE-2 VisaSBA Approved
Total Investment

$372K - $1.1M

Franchise Fee

$40K

Royalty

6%

Ad Fund

—

Term

—

Open Units

—

Overview

About MOOYAH Burgers, Fries & Shakes

- Expert Leadership Support: MOOYAH is guided by a growing and committed leadership team with decades of experience whose primary focus is on improving operations and support for our Franchise Owners. In addition to the 120 years of restaurant experience in our Executive team, our Chairman of the Board has been a Franchise Owner of multiple brands, so he truly understands the benefit of ongoing support. Our President travels throughout the year to meet one-on-one with each Franchise Owner to hear valuable feedback so that the support team can make improvements where possible. Our leadership team is always just a phone call away! - Community Philanthropy: While many better burger brands have a “city feel” and cater to urban residents, MOOYAH puts its roots in suburban communities, partnering with schools, churches, sports leagues, and other groups to ensure our restaurants are a welcoming environment for all. For example, our Madison, WI location is the go-to spot after Badger football games at the University of Wisconsin. They even offer their own Badger Burger, which has become a Guest favorite! - Lower Risk/Higher Reward: At MOOYAH, we have a streamlined kitchen with a core menu consisting of three main products: burgers, fries & shakes. That’s it! Our simple menu allows for lower build-out and food costs compared to many of our competitors. For example, BurgerFi, SmashBurger, and Sonic Burger’s initial investment costs range from almost $1 million to over $3.5 million! At MOOYAH, we understand that lower build-out costs mean faster ROIs, which is why our initial investment starts at $371,731, without restricting our ability to create high-quality, beautiful and innovative restaurants. Not to mention, the top 25% of our Franchise Owners average $1,531,182 annually. Cha-CHING! - Seriously Fun: At MOOYAH, we believe having high-quality food doesn’t require you to have a low-quality personality. We’re on a mission to make sure customers, Team Members, and Franchise Owners have the most fun ever!...and yet, we couldn’t be more serious about the food we serve. Put simply, we believe that making seriously good food doesn’t have to be such serious business.

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, lifestyle burgers, hand-cut French fries, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company takes the type of burger you'd enjoy in a fine-dining establishment and serves it in a fun, family-friendly environment! MOOYAH has been named to Entrepreneur Magazine’s Franchise 500 list, Entrepreneur Magazine's Top 200 Food Franchises, QSR’s Best 6 Franchise Deals, Franchise Times' Fast & Serious list of the Smartest Growing Franchise Brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year for the last ten years. Want to know our secret recipe for all this success? Let's start with our simple menu, seasoned with a strong focus on food quality, and topped with our seriously FUN brand personality. Throw in an industry-leading franchise support program, and you’ll start to realize why our unit economics are strong, and more importantly, why MOOYAH Franchise Owners have fun running their businesses!

Who it fits

Ideal candidate

Hospitality Gene They genuinely like people and people like them. They get pleasure out of serving their Guests, their employees, and their communities. They are family-oriented and want to provide a welcome environment for all.Growth and Business Minded They have worked in the corporate world or owned their own business and know how to manage a budget, maintain a P&L, and manage inventory and costs to maximize profitability. They have a long term strategy for growth.Leadership Skills They know how to motivate, engage, and manage a team, often coming from prior business experience, military training or athletic/coaching backgroundsProblem-Solver They are nimble and think quickly while on their feet and on the go. They find solutions to problems quickly and efficiently to ensure a highly satisfactory experience for everyone, no matter the size or scope of the problem.Passionate & FUN They are passionate about our products, our experience, their team members, and Guests. They really do have to love burgers, fries & shakes and everything the brand stands for to be truly successful, and most importantly, they want to have fun in everything they do.
The fine print

FDD facts

Initial franchise fee$40K
Royalty6%
Total investment$372K - $1.1M
Liquid capital required$500K
Net worth requirement$1.5M
Year founded2007
Year began franchising2007
Business modelB2C
Owner-operator required (Year 1)No
Reported figures from public FDD disclosures and franchisor websites. Verify with the official FDD before signing.
Footprint

Territory overview

AvailableArizona, Arkansas, Delaware, Colorado, Indiana, Louisiana, Pennsylvania, Illinois, Washington, New York, Montana, Georgia, California, Ohio, Texas, Florida, Nevada, North Carolina, Oklahoma, Tennessee
LegendAvailableLimitedUnavailable
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Quick facts
Founded
2007
Franchising since
2007
Model
B2C
Liquid capital
$500K min
Net worth
$1.5M min
Owner-op required?
No
Side-by-side

See how MOOYAH Burgers, Fries & Shakes stacks against another brand on every Item 19 number.

Data verified 2026
Sourced from public FDD filings & franchisor disclosures.
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