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  1. Home
  2. Personal Care Services
  3. The NOW Massage
The NOW Massage logo
Personal Care Services · Massage

The NOW Massage- The NOW has differentiated itself from key competition by connecting with the 147 million untapped Gen Z and Millennial generations. - With a proven concept and stunning key metrics, the growing lifestyle brand is looking forward to bringing their thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States. - Simple Buildout - In house construction and project management team to support you every step of the way - Average 2400 sqft inline location - Little to no custom built-ins - Simple audio system - Minimal drywall and framing - Concrete floors throughout - Not paint intensive - 8-10 week construction timeline

SBA Approved
Total Investment

$470K - $783K

Franchise Fee

$60K

Royalty

6%

Ad Fund

—

Term

—

Open Units

—

Overview

About The NOW Massage

- The NOW has differentiated itself from key competition by connecting with the 147 million untapped Gen Z and Millennial generations. - With a proven concept and stunning key metrics, the growing lifestyle brand is looking forward to bringing their thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States. - Simple Buildout - In house construction and project management team to support you every step of the way - Average 2400 sqft inline location - Little to no custom built-ins - Simple audio system - Minimal drywall and framing - Concrete floors throughout - Not paint intensive - 8-10 week construction timeline

The NOW Massage redefines relaxation with customizable massage services in an inspired setting. The membership-based model offers guests the chance to disconnect from the outside world and reconnect within. Celebrated for its ”best-in-class therapist training and perfectly styled, zen-beach-chic interiors,” (Forbes Magazine) see why The NOW stands out from other massage concepts and is the emerging brand to watch in the wellness business. Starting in 2015, The NOW disrupted the massage space by connecting with the untapped 147m Gen Z and Millennial markets and serving them affordable luxury. With the social media following to prove it, influencers and celebrities frequent The NOW and press follows. With a focus on scalability and convenience, our franchise model allows you to be a business owner, but not by yourself. Learn how our experienced leadership team, led by seasoned professionals, makes the franchising process seamless. Join us in bringing The NOW Massage to new territories nationwide and start a profitable path to owning a piece of the 18B wellness industry NOW.

Who it fits

Ideal candidate

We are looking for franchisees with basic business skills that can manage and motivate a team, have sufficient financial resources, and will follow the blueprint of a proven business model. If your candidate has these qualities, then they are a prime candidate to own and operate a NOW franchise!Minimum Liquidity Requirement: $200,000Minimum Net Worth Requirement: $750,000Background in sales, marketing, management, media, franchising, entrepreneurs, athletes, etc.Interests in social/digital media, travel, music, experiences, boutique fitness, active lifestyle, wellness enthusiasts, etc.
The fine print

FDD facts

Initial franchise fee$60K
Royalty6%
Total investment$470K - $783K
Liquid capital required$200K
Net worth requirement$750K
Year founded2014
Year began franchising2019
Business modelBoth
Owner-operator required (Year 1)Yes
Reported figures from public FDD disclosures and franchisor websites. Verify with the official FDD before signing.
Footprint

Territory overview

AvailableMissouri, Montana, Nebraska, Kansas, Oregon, Massachusetts, New Jersey, Colorado, Maryland, Ohio, Alabama, Alaska, Arizona, Arkansas, Connecticut, Delaware, District of Columbia, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Michigan, Minnesota, Mississippi, Nevada, New Hampshire, New Mexico, New York, North Dakota, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
UnavailableCalifornia, North Carolina, Florida, Texas
LegendAvailableLimitedUnavailable
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Quick facts
Founded
2014
Franchising since
2019
Model
Both
Liquid capital
$200K min
Net worth
$750K min
Owner-op required?
Yes
Side-by-side

See how The NOW Massage stacks against another brand on every Item 19 number.

Data verified 2026
Sourced from public FDD filings & franchisor disclosures.
Visit official website →