About Zen Massage
- The wellness category - massage and skin care - are booming! And are excellent, uplifting businesses to operate. - The category is dominated by "contract and membership fee" requirement approaches, which consumers HATE. - When consumers can, they ditch the contracts and membership fees. Zen Massage® is the Better Idea in Massage/Skin Care.
Zen Massage® offers Advantages for Consumers and Franchisees in a Booming, Wide-Open Business Sector! For Consumers: No binding contracts or membership fees they hate. Instead, Everyday Value Pricing and a rejuvenating Close your Eyes and Count to Zen® personal escape. For Franchisees: Lower investment and fees. More efficient layout and operation. Outstanding franchisee support. And energizing opportunities for growth. The Harvard Business Review: "Why do companies bind customers with contracts, bleed them with fees, and baffle them with fine print? Because bewildered customers, who often make bad purchasing decisions, can be highly profitable. Most firms that profit from customers’ confusion are on a slippery slope. Over time, their customer-centric strategies for delivering value have evolved into company-centric strategies for extracting it." Professional Massage and Skin Care are Wide-Open and Ripe for a Better Idea – And that Better Idea is Zen Massage®. Over 80% of Zen Massage® clients LEFT the "contract and membership fee" centers. And while Starbucks has 40% market share in Coffee Shops, Planet Fitness has 20% of the Gym market, and McDonald’s has 21.4% of the ENTIRE Fast Food market — No single brand has more than 5% of the $16-billion annual professional massage market.
FDD facts
| Initial franchise fee | $39K |
| Royalty | 5% |
| Total investment | $296K - $363K |
| Liquid capital required | $75K |
| Net worth requirement | $500K |
| Year founded | 2006 |
| Year began franchising | 2007 |
| Owner-operator required (Year 1) | Yes |
