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  1. Home
  2. Sports/Fitness
  3. The MAX Challenge
The MAX Challenge logo
Sports/Fitness · Boutique Gym

The MAX Challenge- Unmatched Franchisor Services and Support - Innovative Membership Options: Including the new “My Wellness Coach Membership.” - Flexible Investment Levels: Various franchise models to suit different investment levels.

Semi-AbsenteeSBA ApprovedMulti-Unit
Total Investment

$150K - $350K

Franchise Fee

$40K

Royalty

7%

Ad Fund

—

Term

—

Open Units

—

Overview

About The MAX Challenge

- Unmatched Franchisor Services and Support - Innovative Membership Options: Including the new “My Wellness Coach Membership.” - Flexible Investment Levels: Various franchise models to suit different investment levels.

THE MAX Challenge is a transformative fitness and wellness program that combines exercise, nutrition, and motivation. With the introduction of “My Wellness Coach Membership,” it enhances its traditional offerings with advanced personalized wellness strategies. BUSINESS FEATURES: - Community and Support: Strong focus on community building and support. - Innovative Membership Options: Including the new “My Wellness Coach Membership.” - Flexible Investment Levels: Various franchise models to suit different investment levels. - Comprehensive Support: Unmatched training, marketing, and operational support. BRAND DIFFERENTIATORS: - Integrated Wellness Coaching: Unique in providing personalized coaching. - Proven Business Model: Demonstrated success in a growing market. - Community Focus: Strong emphasis on community and member retention.

Who it fits

Ideal candidate

Engaged in their businessStrong leadership qualities and communication skillsPassionate about fitness, and eager to have a positive community impact
The fine print

FDD facts

Initial franchise fee$40K
Royalty7%
Total investment$150K - $350K
Liquid capital required$60K
Net worth requirement$300K
Year founded2011
Year began franchising2013
Business modelBoth
Owner-operator required (Year 1)Yes
Reported figures from public FDD disclosures and franchisor websites. Verify with the official FDD before signing.
Footprint

Territory overview

AvailableTexas, New Jersey, Tennessee, North Carolina, Delaware, Illinois, Idaho, Massachusetts, Florida, New York, Ohio, Pennsylvania, Connecticut
UnavailableCalifornia
LegendAvailableLimitedUnavailable
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Quick facts
Founded
2011
Franchising since
2013
Model
Both
Liquid capital
$60K min
Net worth
$300K min
Owner-op required?
Yes
Side-by-side

See how The MAX Challenge stacks against another brand on every Item 19 number.

Data verified 2026
Sourced from public FDD filings & franchisor disclosures.
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