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  1. Home
  2. Sports/Fitness
  3. Total Row Fitness
Total Row Fitness logo
Sports/Fitness · Rowing

Total Row Fitness- Huge opportunity for growth, rowing is just starting to get a foothold in the $600 million fitness industry - Rowing is accessible to an older clientele so is open to the huge, and underserved, baby boomer market - Rowing is the perfect exercise - works 90% of your body in every stroke with no impact to knees

Semi-AbsenteeAbsenteeSBA ApprovedMulti-Unit
Total Investment

$84K - $170K

Franchise Fee

$30K

Royalty

5%

Ad Fund

—

Term

—

Open Units

—

Overview

About Total Row Fitness

- Huge opportunity for growth, rowing is just starting to get a foothold in the $600 million fitness industry - Rowing is accessible to an older clientele so is open to the huge, and underserved, baby boomer market - Rowing is the perfect exercise - works 90% of your body in every stroke with no impact to knees

Total Row offers a chance to join one of the fastest growing sectors of the fitness industry (currently valued at more than $600 million)! Total Row takes a professional platform and combines it with a community-first approach, providing a unique fitness experience and concept. Don’t miss these early-mover advantages! Total Row has the lowest barrier to entry of any rowing franchise! The operating structure is based on a low fixed cost structure that provides a flexible and scalable model. All good businesses allow for profitable growth, and Total Row is no different! We have an affordable, low fixed-cost structure. This means that our model is easy to get started, with growth benefiting your bottom line! We provide you with our years of experience as real Total Row owners, where we’ve taught thousands of crew members. We also provide a full suite of classes, training manuals, and tips. However, we want you to bring your own personality and background into Total Row – our flexible model will combine your expertise and vision with ours, to create the personal business you’ve always desired!

Who it fits

Ideal candidate

Owner operator - older millennial looking to be his/her own boss;Interested in fitnesssmartand with some savings from 1st "career"Multi-unit investor - more established investor who can purchase a territory or 3+ units in a regionHas enough business savvy to manage a regional manager to run the studios in his/her absence
The fine print

FDD facts

Initial franchise fee$30K
Royalty5%
Total investment$84K - $170K
Liquid capital required$30K
Net worth requirement$100K
Year founded2016
Year began franchising2019
Business modelBoth
Owner-operator required (Year 1)No
Reported figures from public FDD disclosures and franchisor websites. Verify with the official FDD before signing.
Footprint

Territory overview

AvailableAlabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia
LegendAvailableLimitedUnavailable
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Quick facts
Founded
2016
Franchising since
2019
Model
Both
Liquid capital
$30K min
Net worth
$100K min
Owner-op required?
No
Side-by-side

See how Total Row Fitness stacks against another brand on every Item 19 number.

Data verified 2026
Sourced from public FDD filings & franchisor disclosures.
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