About Trua Senior Living Locators
- Simple Labor Model - Home-Based, Few Employees, Quick to Open - Low Startup and Initial Investment - A Rewarding Business - Provide much-needed support and guidance to families struggling to find a new home for their aging loved one
At Trua, we specialize in narrowing down senior care facilities based on each client’s unique needs and financial constraints, taking the guesswork out of the placement process to provide a valuable service for families, social workers, and case managers. Our founder, Matt, brings 15 years of experience and has seen firsthand the stress caused by seniors being placed in unsuitable facilities. By conducting thorough clinical assessments, we ensure seniors are matched with the right facility from the start, relieving families' stress and filling a critical industry gap. As a Trua franchisee, you will be empowered to provide personalized, ethical, and knowledgeable placement services in your community, supported by comprehensive training to help you succeed and make a meaningful impact.
Ideal candidate
FDD facts
| Initial franchise fee | $50K |
| Royalty | 8% |
| Total investment | $74K - $117K |
| Liquid capital required | $75K |
| Net worth requirement | $150K |
| Year founded | 2019 |
| Year began franchising | 2024 |
| Owner-operator required (Year 1) | Yes |
